Currys Lights Up Techmas with a Little Help from Capture Studios
- 20,000+ new Currys Perks sign-ups
- 100,000 clicks
- 13,432 Facebook shares
- Filmed in the XR & VP Cube
- Seamless visual effects thanks to real-time rendering
- Channel-specific rollout at scale
The Challenge
When it comes to Techmas, Currys doesn’t just want to be on the nice list, they want to stand out in a sea of festive ads. With the 2023 campaign, they aimed for something truly special: a fresh, engaging way to connect with customers while promoting their exciting lineup of tech products. Enter Capture Studios and our XR & VP Cube, ready to turn their vision into a holiday blockbuster!
Our Approach
With Cheryl Hole as the star, we transformed the ordinary into the extraordinary. The magic began in our XR & VP Cube, where the creative team built a stunning CG advent calendar backdrop that was as eye-catching as it was festive.
Crafting the Environment: Using real-time rendering capabilities, we created a dynamic and interactive setting, allowing us to seamlessly blend live action with visual effects. This meant that we could elevate every frame and keep viewers hooked!
Post-Production Wizardry: Once the footage was in the hands of our post-production team, the real fun began. The XR & VP Cube’s flexibility made it easy to sprinkle in extra effects that added that perfect holiday sparkle. This preparation ensured the content was ready for a channel-specific rollout at scale.
The Results
Currys hit the holiday season running, and the stats speak for themselves:
- 20,000+ new Currys Perks sign-ups
- 100,000+ clicks on paid social media, up 4% YOY, proof that Techmas is the new Black Friday!
- 13,432 Facebook shares, a whopping 1,045% increase compared to 2022 talk about a social media sleigh ride!
- A stellar +5.57% for email opt-ins compared to last year, holiday magic at its finest!
Currys’ 2023 Techmas campaign not only dazzled audiences but also delivered impressive results, all thanks to the power of Capture Studios and our cutting-edge technology.
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