Cooking Up Christmas Cheer with Whitbread’s Festive Campaign

Shoot Duration: 2 weeks
Brands Supported: 5 (Beefeater, Whitbread Inns, Premier Inn, Bar & Block, Brewers Fayre)
Assets Delivered: 100+
Campaign Reach: Nationwide across POS, Digital and CRM

The Challenge

With Christmas on the horizon, Whitbread needed a comprehensive suite of festive food and drink photography for five of their leading brands.:

Capture a wide variety of traditional and innovative dishes.
Deliver over 100 high-quality assets across two phases, ensuring they fit seamlessly into each brand’s POS, digital, and CRM campaigns.
Develop unique creative approaches to reflect the distinctive style and festive themes of each brand while maintaining consistency in quality and efficiency.

Our Approach

Understanding that every Whitbread brand has a unique personality, we tailored our approach to highlight their individuality:

Beefeater: Comfy Flavour

For Beefeater’s cozy and indulgent Christmas campaign, we designed a classic festive set featuring deep green tones, warm golden lighting, and traditional holiday textures. This set brought their traditional dishes and festive innovations to life, underscoring their message: “Christmas tastes better at Beefeater.”

Whitbread Inns: Hearty Comfort

To embody Whitbread Inns’ warm and welcoming atmosphere, we created a rustic country Christmas setting with soft greige tones, lush greenery, and a glowing log burner. Every shot radiated comfort and homeliness, inviting guests to celebrate with friends and family.

Bar + Block: Fiery Experience

Bar + Block’s bold approach to Christmas demanded simplicity and focus. A deep red backdrop exuded festive richness, while the minimalistic set and ingredient-focused propping highlighted the quality and craft of their dishes, embodying their promise of no fluff—just flavour.

And Beyond...

Across all five brands, our team provided end-to-end creative support, from concept development to set builds and photography. By blending distinct styles with seamless production, we delivered a cohesive festive campaign that captured the spirit of Christmas.

The Results

100+ premium assets delivered across two phases, tailored to each brand’s unique visual identity.
Content rolled out across Whitbread’s festive POS, digital platforms, and CRM channels.
Created highly engaging visuals that showcase the diverse culinary offerings and bringWhitbread’s festive message to life.

The Christmas campaigns are now live, captivating customers nationwide and highlighting Whitbread’s dedication to quality and creativity.